At Built DFRNT Fitness, we believe the one-size-fits-all approach to fitness is broken. Your body, lifestyle, and goals are unique, and your training plan should be too. We rejected the world of generic templates and automated programmes to build something better: a truly personalised coaching experience that puts you at the centre.

Personalisation is Paramount: We start with a deep dive into your goals, experience level, and lifestyle. Your plan is built from the ground up, for you.

Science-Backed, Results-Driven: Our programmes are based on proven principles of strength and conditioning and nutritional science. We focus on what works to get you measurable results.

Accountability & Support: A plan is only as good as its execution. We provide the structure and support to keep you consistent, motivated, and on track.

Sustainable Habits, Not Quick Fixes: We focus on building long-term habits that integrate into your life, ensuring your results last.

Meet the Founder: Afolabi Soyemi

I started Built DFRNT because I saw too many people working hard but getting nowhere, frustrated by generic advice that wasn't right for them. My mission is to provide clear, effective, and truly personal guidance to help you unlock your true potential.